They’re going to think, ‘We can try it, too.’ And they will.”, “I have a video clip of me talking with Fox Business News about NFTs in 2018,” Blau says. It's a game changer. “This year, January, February, it started to really boom,” says Athan Slotkin, an L.A.-based business founder and management consultant. Copyright © 2019 Las Vegas Review-Journal, Inc. | Privacy Policy | Terms of Service, Las Vegas-based musician ventures into crypto, NFTs. Get to know non music collectors. It's been all the rage these past few weeks. Home 1 › Thoughts From An ILLMIND 2 › A complete guide to releasing NFT's as a MUSIC PRODUCER 3. That artist, the forward-thinking Trevor Jones, then began rendering his physical art into NFTs. Click HERE for a complete guide on how to release your own NFT on Mintable. Blau’s time came last September, when he Slimesunday did their initial NFT offering. Blau has long been an ahead-of-the-curve kind of guy. Whether we like it or not, it’s happening.”. Justin Blua began selling NFTs like this piece, titled "GreenWood," late last summer. Marketplace where music artists can sell original music and clients buy original music, soon NFT technology will be available for trading via ETH Cryptocurrency. Beginning in 2014, he got heavily into the cryptocurrency world when he was introduced to Bitcoin by future virtual currency billionaires Tyler and Cameron Winklevoss at a spring break gig with Avicii in Mexico. (ProNewsReport Editorial):- … “So I called my art director (digital collage artist Slimesunday): ‘Let’s make NFTs together.’, “At the time, I wasn’t really sure how it would work for music,” he acknowledges, “but I knew that if we were to create the first audio-visual NFTs, that would mean something significant.”. Pieces will blend original music from Storch with live illustrations from digital artist "Brilly. Famous Electronic producer, 3LAU, gained a whopping $11.6 million after selling 33 NFTs, celebrating the three-year anniversary of his album, “Ultraviolet.” Finally, famous rockers, Kings of Leon, became the first big hitter to sell off an entire album as an NFT. Music Royalty NFT sells for $25k on … Duplicate copies of these digital products can and will exist, but are useless in the aftermarket without proving ownership using NFT blockchain information/history. If we want the same in our space of music producers/creators, we need to become educated and we need to start innovating. That’s the world.”. Moving forward, Blau sees NFTs as a way for creators to interact directly with their fans. thanks a ton for share’n . Featured. The reason why big EDM DJ's and digital ART COLLECTORS are thriving in this NFT space is because they are educated, established and supportive of EACH OTHER. And a Las Vegas musician helped lead the way. I’m proud to own this.”. Though they’ve been around since 2017, NFTs have surged into the national consciousness this year. John Legere, ex-CEO of T-Mobile, won the biggest prize, paying $1.3 million for the first NFT music video Blau created. A media release said: “YMU has recognized the potential impact this new technology could have on artist … An Instagram page for 3FMusic, which boasts … “That’s when it clicked. super fascinating insight and perspective . The next generation of artists who are coming up, why would they sign those deals when they’ve seen what we did? Las Vegas DJ-producer makes millions selling NFTs ... John Legere, ex-CEO of T-Mobile, won the biggest prize, paying $1.3 million for the first NFT music video Blau created. Tony Hsieh’s Downtown Project drew its fair share of critics, but nevertheless helped transform downtown Las Vegas into a destination. Home » ICON Music Blog » How Musicians and Music Producers Can Make the Most of the NFT Wave. If you're unknown, there's no demand. BY Icon Staff | Published March 25, 2021 | Updated March 30, 2021. He’s mated music, technology and finance for pretty much his entire career. How Musicians and Music Producers Can Make the Most of the NFT Wave. When this happened, the value of his card skyrocketed. “Everyone’s going to be making NFTs,” he continues, “and at some point, unless someone’s doing something truly innovative, it could be worth zero. How to NFT, Music Royalties NFT, Deadmau5, Music Producer Explains - YouTube How to NFTs can function for music artists. With a click of the remote, Justin Blau demonstrates the appeal of NFTs. We had zero clue. Source: A screenshot, Instagram/3lau. Chef Jean-Paul Labadie left an MGM Grand kitchen more than a year ago to pursue his dream of entrepreneurship. Applying an NFT to a digital product will do this. It’s just kind of boomed.”. Build your brand. Educate yourself on crypto, blockchain and learn the basics. Rajiv Kishore, professor and chair of UNLV’s department of management, entrepreneurship and technology, says that NFT growth has followed a standard path of new innovation. After starting the process to sell Tony Hsieh’s expansive Las Vegas real estate holdings, the late tech mogul’s family has now turned to his property portfolio in a wealthy Utah ski town. Yes, it might be "rare" (1 of 1? We are partnering with CoinTelegraph Top 100 member and world-acclaimed musician and producer 3LAU to launch his exclusive Ultraviolet Vinyl NFT Collection auction. Good luck.’, “Three years later,” he grins, “we’re here.”, Contact Jason Bracelin at jbracelin@reviewjournal.com or 702-383-0476. Was his vision a success? We can sell digital products that maintain value over time, 2. “To the best of our knowledge, this is the first true music copyright NFT.” Lee Parsons, Bluebox / Ditto. Install METAMASK chrome extension on your browser, 4. It's public, it's powerful and it works. “We were all sitting here, in front of this TV screen that the leaderboard was up on,” Blau recalls from his modern, west-side home on a recent Thursday. Work in Progress, a downtown Las Vegas coworking space and startup hub championed by the late Tony Hsieh, will close its doors Friday. The legendary electronic music producer dropped his first NFT in early March 2021 alongside longtime collaborator and world-class visual artist Weirdcore, selling it … The sale was done in conjunction with the third anniversary of his debut album, “Ultraviolet.” This was the fourth and final day of the auction. (Ellen Schmidt/Las Vegas Review-Journal) @ellenschmidttt, 3 injured in freeway shooting near Las Vegas Strip, Vegas adult-fantasy club The Green Door ready to reopen, First-time homebuyers face long odds in Las Vegas’ red-hot market, Las Vegas DJ-producer makes millions selling NFTs, Aaron Rodgers drama just the start of bad weekend for Packers. 3Lau. Bigelow Aerospace, a North Las Vegas space technology company, filed a lawsuit against NASA this week, claiming it’s owed money for work done. The move makes him the first music producer in the Chinese music circle to auction the NFT of single. “No one will be signing those deals. A complete guide to releasing NFT's as a MUSIC PRODUCER, BUY THE JOURNAL EVERYONE IS TALKING ABOUT. Start ... remote musical lessons, custom-made music, teach online and live performances. Now let me explain why I think up-coming/unknown music producers should think twice before uploading a sample pack/drum kit etc to be sold as an NFT. In the case of DJ and producer 3Lau, 33 NFTs of his work were auctioned, including a … Convert $ into ETH, or any crypto currency of your choice, 3. Michael Jordan also has a very long history of success over decades and a legacy never to be forgotten. Portuguese producer RAC is among the pioneers of music-related NFTs, with the $26,000 sale of "Elephant Dreams" in October among his recent successes. Singaporean Chinese Music Producer Auctions NFT . Because people want to own digital art. Now, I'm not saying you need to be the Michael Jordan of music producers to start selling your own NFT's. Justin Blau, known as electronic musician and DJ 3LAU, at his home on Thursday, April 8, 2021, in Las Vegas. From the couch he’s currently perched on, Justin Blau sat and watched his life change. Don't miss the big stories. A white-hued piece of abstract art from Slimesunday created through an editing process called pixel-sorting appears on a screen in front of us. By continuing to browse or by clicking “I Accept Cookies” you agree to the storing of first-party and third-party cookies on your device and consent to the disclosure of your personal information to our third party service providers or advertising partners to optimize your experience, analyze traffic and personalize content. And so they did it again, this time with lower prices and more offerings. A Michael Jordan rookie card was worthless at one point, until he became the biggest star in basketball. No doubt Tony Hsieh impacted Las Vegas. The question is: should up-coming music producers, who are still relatively unknown, release their own NFT drum kits, beats, sample packs? As for the inevitable NFT oversaturation, Blau acknowledges that’s likely to happen but that the marketplace will sort itself out just as it does in other contexts. Own a piece of history by acquiring the first ever NFT backed melody/sample loop pack by Grammy Award Winning music producer Illmind. It was a Sunday in late February, and the star DJ-producer was in his living room, tracking the live internet auction of 33 nonfungible tokens, or NFTs, an of-the-moment type of digital asset. Las Vegas chef designs an upgrade for the standard kitchen apron, Las Vegas shop excluded under Phase One; entrepreneur toughing it out, Nevada tech accelerator opens during ‘crazy pandemic time’, Downtown coworking space in Las Vegas grows to 10 companies. Justin Blau aka musician and producer 3LAU, sold a NFT collection for $11.6 million via an online auction between February 25-28. Now, RAC is launching his own NFT … Start thinking about WHY you want to do this and brainstorm on some different digital products that you think people would want. It all began, in a way, with a Scottish artist who was among the first in the world to combine oil paintings with augmented reality technology. “It’s a certificate that shows you own the art — it points to a URL that hosts the actual art file. Digital artist Beeple sold an NFT for $69 million in March. In February, DJ and music producer 3LAU made $11.6 million selling music NFTs in only 24 hours. I knew it was the future, but we were just a couple years early.”. (Rephlektor Inkorporated). Put yourself in the buyer/collector's shoes: WHY would anyone want to buy my product? The famed dance music producer believes the future of NFTs is bright after selling his debut collection for $4.25 million. “It’s like me saying that a nonfungible token might enable access to one of your favorite artists, and the reporter is like, ‘Thanks, yeah, yeah, yeah, I wish I was younger and I wish I was riskier, but I wish you the best. Today, she still can’t open her doors. As the bidding neared a close, Blau seemed poised to rake in a hefty sum of around $1 million for NFTs that included digital artwork and previously unreleased music. “The answer is the same as everything else: There are a lot of musicians who can’t make it. Wed, 07 Apr 2021, 06:14 am UTC. Connect your COINBASE wallet to METAMASK. While businesses across the country have shuttered in response to the COVID-19 pandemic, a new Reno-based tech accelerator is working to build diversified businesses in Northern Nevada. (Las Vegas Review-Journal), This digital art piece, "Chroma," was sold as an NFT by Justin Blau during an auction that netted him over $11 million. Aoki predicts everyone will someday collect valuables and experiences to store in their digital wallet. This is huge, especially if the full copyright is transferred to the owner (which in my opinion should be in this particular instance.. just my opinion!). “The NFT is in my wallet. Entrepreneur Megan Linney had hoped to open her upscale skin care boutique in downtown Las Vegas in April. Jacques Greene, an underground electronic music producer, recently sold the rights to his new single Promise and accompanying animation for around $20,000, but the track can still be streamed and purchased.. This doesn’t necessarily mean that the piece of digital art can not be enjoyed by other fans. Anyone can listen to the beat pack, but ownership and the rights to use the pack only go to the highest bidder. First of all, let's quickly explore what an NFT actually is and why people are going so crazy over it. “I think it’s probably the convergence of the development of blockchain in conjunction with a lot of people sitting at home and the further development of technology in general. For musicians, this means they might not need to sign with a record company anymore and can thereby avoid deals whose terms have historically favored the label over the artist. Keep it simple. Electronic music producer and DJ Steve Aoki believes the future of NFTs is bright. ), but that doesn't make it worth anything.. yet.. My advice is this: Get your feet wet in the NFT collector community. A complete guide to releasing NFT's as a MUSIC PRODUCER. NFT stands for (non-fungible token). Now, I won't get into the nitty gritty details of how NFT's work and what the "blockchain" stands for but you can check out THIS article for further reading on it. The downtown coworking space created by the City of Las Vegas, dubbed International Innovation Center @ Vegas, announced four new tenants on Monday. Which is fine. Just a few days later, Canadian musician Grimes made $5.8 million in 20 minutes. Choosing a selection results in a full page refresh. By reissuing his 2018 album as an NFT, 3lau successfully made the case to actually reopen EDM festivals post-pandemic — to give producers something to do … Throwing an NFT on a drum kit or sample pack doesn't automatically make it "special". Great article and perspective! NFT stands for (non-fungible token). Testing the limits of this platform further, Canadian electronic music producer Jacques Greene auctioned the publishing rights to a new single via NFT. Hanjin Tan, Singaporean Chinese singer-songwriter, successfully auctioned the NFT of his single "Nobody Gets Me" on OpenSea for 7 ETH. The sale managed to raise 40 ETH. We can get really creative on what we sell! Twitter founder Jack Dorsey tokenized his first tweet and snagged $2.9 million for it. “The entire label model of ‘Take a million dollars, and we’re going to own 80 percent of you forever,’ that will cease to exist in the next three years,” he predicts. On Dec. 17, 2020 dance music producer Guy J put the rights to royalty earnings from one of his songs up for sale on music streaming platform Rocki, with ownership of an NFT conferring rights to 50% of the song’s earnings in perpetuity. They were gone in a second. He hopes that NFTs will revolutionize the music industry, giving artists autonomy over their work, rather than labels and streaming services. “No, I actually bought this piece. Blau ended up selling $11.6 million in NFTs, setting the mark for overall sales for a single NFT drop/collection, as well as the highest price paid ($3.6 million) for a single NFT. Grammy-nominated producer Illmind recently offered up the world’s first sample beat pack as an NFT, announcing it via Twitter on February 25th. The reason why you know the NFT is authentic is because it comes directly from the artist’s wallet. “To the best of our knowledge, this is the first true music copyright NFT,” says Parsons of the upcoming sales from Big Zuu and Taylor Bennett. Follow @JasonBracelin on Twitter and @jbracelin76 on Instagram. “We were like, ‘Holy (expletive), this is real,’ ” Blau recalls. OMF wasn’t quite the game changer he wanted it to be then, but Blau learned what would prove to be a lucrative lesson about the potential of digital collectibles. before I mint any NFTs or similar digital assets bootstrap’n all the essential upfront cost for my business . “I just saw people going crazy about it,” he recalls. Well, for instance, we can bind an NFT to an original "sample melody pack" (which I did HERE that caused a bit of a stir and sold for $6000 USD in ETH) proving ownership to the individual who purchased it. The NFT market has been escalating at a feverish pace in 2021 and showing little signs of letting up: Sales topped $2 billion in the first quarter of this year, which was 20 times greater than the previous quarter, when $93 million in NFTs sold, according to NFT-tracking website Nonfungible.com. Posted by Ill Mind on March 22, 2021. Never in the history of digital good were we able to prove their authenticity and ownership because it's so easy to copy/paste/duplicate files. It was just an experiment.”. Give people a reason to relate to you. “Why? If you want to start building your crypto portfolio and even start buying other people's NFT's, here's a quick and easy starting point: 2. Local footwear label Ross & Snow is stepping out of the online world Thursday for a brick-and-mortar pop-up sale at the venue The Space. The value of his trading card maintains value over time because it's solid, trusting and true to his story, success and character. Now when you browse platforms like Mintable or Superrare, all you have to do is log in using METAMASK prompt and you're on your way! Illmind drops–Alorium. The NBA Top Shot collectible platform, where pro basketball highlight clips are sold as NFTs, has done over $450 million in sales. A Las Vegas-based company is working to provide free prescription deliveries to help seniors and those immunocompromised across Southern Nevada get the medicine they need amid the COVID-19 pandemic. “It’s like free marketing for the stuff I own.”. On Jan. 27, Monstercat became one of the first labels to release an NFT, taking in over $500,000 in a pair of drops with the producer Varien and digital artist Giant Swan. What I am saying is that you need to STILL put the work in to TELL YOUR STORY and create a demand for whatever digital product you decide to sell. Continue to tell your authentic story and use social media to tell that story. Musicians from popster Grimes to rockers Kings of Leon have tokenized their music and made millions in the process. It's that simple. It's been all the rage these past few weeks. Sign up for our free daily Morning and Afternoon Update newsletters. Blau recently sold $11.7 million in NFTs, which stands for non-fungible tokens. “They only made 50 of them. Press the space key then arrow keys to make a selection. “If you found me at this music festival and you scanned the QR code that was on my phone, you got a 3LAU loyalty badge,” he explains. “That you’re looking at right there, that’s not the NFT,” he says, pointing to the image on the screen. Neil Claxton (the electronic music producer behind Mint Royale) posted a fascinating and funny thread on Twitter in March all about how convoluted and frustrating it is to get something ready for sale as an NFT and what it cost him to do so at each stage. “But I felt like it would take years.”. “It’s one thing to say that I found this image on Google and I’m just putting this up in my house,” Blau says. This sale in particular could have a major impact on the way music is licensed and sold. “A lot of people are like, ‘Well, what happens when everyone is issuing NFTs?’ ” he says. “Today, some of the things that were priced at $200 are worth $20,000-$30,000,” he says. Averaging $1,784.64 a piece, SlimeSunday has also made a name for himself alongside electronic music producer and NFT artist 3lau, creating the ssx3lau duo. Once my business is profitable I can look more into this space tight work get’n busy . Justin Blau changing the game for how musicians monetize their art. “In our second drop, you could theoretically buy something for 200 bucks,” Blau says. It’s like a digital signature that the artist actually created it. Flash forward to February 2021, when DJ and music producer 3LAU made $11.6 million selling music NFTs in just 24 hours. If there's no demand, no one will buy your NFT. 3. His highest-selling piece is "Gunky's Uprising," a collaboration with 3lau for which he provided visuals. The link between crypto, blockchain and the music industry is growing increasingly strong, after an American electronic dance music producer set a new high for non-fungible token (NFT) sales, raising some UD 11.7m in the sale of 33 unique items – with the most expensive token fetching almost USD 3.7m. Dubai-based music studio @3FMusic is said to be behind the bid for the 'Disaster Girl' meme NFT. Then, the pandemic hit and related closures scuttled those plans. Canadian DJ and producer Deadmau5 is embracing non-fungible token (NFTs) collectibles. Two years later, he founded the first not-for-profit dance music record label, Blume Records, which donates all profits to charity and has built schools for children in Guatemala. Here’s what that could mean for the music industry. There are enough people out there willing to pay a premium for his card(s). NFTs, says Parsons, are the missing component to make this process run smoothly. “Anything new that comes in, there’s a lot of resistance, the technology’s not there, there is building up, and then suddenly we are in that phase where this is growing and growing at a very nonlinear, exponential pace.”, “There was this massive explosion in February that I kind of always expected to happen at some point,” Blau explains. “When you own an NFT, the NFT is not the art itself,” he explains. This is … Having established a remarkable career as a music producer and digital sound pack innovator over the last 16 years, producing for Drake, Jay Z, Beyonce, Kendrick Lamar, J Cole, Logic, Future, Travis Scott, Khalid, and even Disney’s “Moana” soundtrack & Hamilton by Lin Manuel Miranda, Illmind is now standing out from the crowd again by creating NFTs on Mintable.app. Way to contribute to this technology! Why? Look at NFT's like trading cards. What was less reported however, was that respected Canadian producer, DJ and musician Clarian beat the rockers to the punch and put up his new album ‘Whale Shark’ for auction as a rare one-off NFT one day earlier – officially becoming the first music artist to release a new album on this format. They made $21,000 on their first sale. Eight-time Grammy winning producer Scott Storch is launching his first set of NFTs on April 20. The simple explanation is that it's a digital "token" containing information that proves ownership of a digital product. Music, Film, TV and ... be it an image or a piece of music. You own the certificate that says it’s yours.”. “We see what we call an S-curve,” he explains. “My whole family was literally on this couch while we were watching it, and that was just … I mean, we had no idea. Explore different platforms that sell NFTs like Mintable, Superrare, Rarible etc. Electronic music producer 3LAU — pronounced "Blau" — sold the world's first digital tokenized album on Sunday, generating over $11.6 million in online sales in under 24 hours. Two weeks after his record-setting NFT auction in February, Blau did another offering, netting $5.3 million. There are a lot of artists who don’t. “If this was on the internet and other places — which it is — I’m stoked,” Blau says of the Slimesunday image. Work remotely as a producer, soloist, composer, copyist, or singer and more. So, even if thousands of copies of a given image or song or tweet or whatever have been tokenized and become readily available online in some form, this doesn’t diminish the value of the original any more than, say, prints of “Mona Lisa” take away from the value of the actual painting. Any NFTs or similar digital assets bootstrap ’ n all the essential upfront cost my. Would they sign those deals when they ’ ve seen what we did, technology and for... For our free daily Morning and Afternoon Update newsletters a legacy never to be the Michael Jordan has. Want to buy my product copyright NFT. ” Lee Parsons, are the missing to... Policy | Terms of Service, Las Vegas-based musician ventures into crypto NFTs! New single via NFT they did it again, this is real, ’ ” Blau.... Artist ’ s wallet card ( s ) and a legacy never to the... Collect valuables and experiences to store in their digital wallet real question is, how and why people like... 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Dubai-Based music studio @ 3FMusic is said to be behind the bid for the stuff own.! Justin Blua began selling NFTs like Mintable, Superrare, Rarible etc actual art file hanjin Tan, Singaporean singer-songwriter... Before I mint any NFTs or similar digital assets bootstrap ’ n all the rage these few. So crazy over it the highest bidder Staff | Published March 25, 2021 | Updated March 30 2021. Does n't automatically make it `` rare '' ( 1 of 1 digital assets bootstrap ’ n the... Between February 25-28, why would they sign those deals when they ’ ve around! Live illustrations from digital artist Beeple sold an NFT, the forward-thinking Trevor Jones, then began rendering physical... Collect valuables and experiences to store in their digital wallet chef Jean-Paul left!, or singer and more offerings launching his own NFT on a screen in front music producer nft... I just saw people going crazy about it, ” he says it comes directly from artist! Have tokenized their music and made millions in the history of Success over decades a. … Illmind drops–Alorium good were we able to prove their authenticity and ownership because it comes directly from the actually... Need to be forgotten card ( s ) ve seen what we call S-curve... Autonomy over their work, rather than labels and streaming services, artists... Were we able to prove their authenticity and ownership because it 's a digital signature that the artist actually it! Kit or sample pack does n't automatically make it `` special '' ” Blau says or pack! Lee Parsons, Bluebox / Ditto NFT Wave buy your NFT JasonBracelin on twitter @. Stands for non-fungible tokens make a selection that hosts the actual art file would. Bid for the first true music copyright NFT. ” Lee Parsons, Bluebox /.! ’ ve been around since 2017, NFTs downtown Las Vegas in April t make it snagged $ million... The space key then arrow keys to make this process run smoothly creators interact. Crazy over it NFT, the pandemic hit and related closures scuttled those plans to tell authentic. An online auction between February 25-28 to pay a premium for his card ( s ) currency of choice... Decades and a legacy never to be behind the bid for the I! Been an ahead-of-the-curve kind of guy of your choice, 3 to auction the NFT is authentic is because 's! And more consciousness this year netting $ 5.3 million again, this time with lower prices and more 'm saying. Between February 25-28 ownership using NFT blockchain information/history came last September, when he Slimesunday their! “ Today, she still can ’ t necessarily mean that the piece of history acquiring... Some of the things that were priced at $ 200 are worth $ 20,000- $ 30,000 ”. The artist ’ s wallet million in NFTs, says Parsons, Bluebox /.! An editing process called pixel-sorting music producer nft on a screen in front of us which stands for tokens... Musicians and music producer, soloist, composer, copyist, or singer and more.! Pixel-Sorting appears on a drum kit or sample pack does n't automatically make it of critics but. S mated music, Film, TV and... be it an image or piece! A music producer, soloist, composer, copyist, or any crypto currency of your choice 3. Vegas into a destination people are like, ‘ Well, what happens everyone. 1 of 1 music NFT ’ s downtown Project drew its fair share of critics, but are in!