Facebook’s total ad revenue is $20.7 billion. 13. Facebook has an advertising audience of 2.14 billion. Q1 2020 Paid Search and Paid Social Benchmark Report Q1 2020 Facebook News Feed Benchmarks CPC 2020 $0.78 Q1 MEDIAN In Q1 2020, we analyzed over 360 million ad impressions and over 4 million clicks for ads in Facebook’s News Feed Network. Read about the most important shifts Facebook advertisers are seeing from Q2 and the July boycott, including: How many advertisers paused ads in July and how they reallocated budget; How CPM growth has changed over the course of 2020 and into July In a 2020 Q4 earnings call, Facebook revealed that its total advertising revenue was $20.7 billion. According to a 2017 Facebook ad benchmarks study conducted by Wordstream, the average CTR for Facebook ads across all industries is 0.90%. See the chart below. Financial Services Social Media Benchmarks. Facebook ad statistics 37. The average Facebook CTR in the newsfeed is 1.11%. 47% of Facebook’s ad revenue comes from the U.S. and Canada Finally, we get to what everyone’s been waiting for - click through rates. The Facebook Ads Benchmark Report Location Benchmarks PAGE LIKE BENCHMARKS BY INDUSTRY $0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60 Travel and Leisure Telecommunications Technology Sports Publishing Other Online Services Non-Profit Health and Beauty General Retail Gaming Food and Beverage Finance This is trending downwards; a decrease of 0.37% compared to the previous year. A … Social Media Benchmarks 2020 — Key Takeaways: Instagram engagement rates decreased, standing still on Facebook and Twitter. Here are the media CTRs for their clients in North America: Facebook ad CTR. But the report also showed that CTRs vary by industry, with employment and job training seeing the lowest average CTR at 0.47% and legal seeing the highest at … Other data reported includes: The report was based on an analysis of campaigns from 3,887 accounts published through Facebook Ads Manager—which serves units across Facebook, Instagram, Messenger, and Audience Network—between January 2019 and August 2020. The average cost-per-thousand-views on Facebook is $11.20 (Fit Small Business)As of Q2 2020, Facebook ad revenue was growing 10% year-over-year (Facebook Investor Report)A Wordstream study found that across all industries, the average click-through rate on Facebook ads is 0.90% ()The same Wordstream study found that the average conversion rate on Facebook ads is 9.21% () And these days, it takes more than a pretty picture and witty copy to craft an impactful Facebook ad strategy. To help you understand how your campaign is performing we released an in-depth study on 2019 and 2020 Facebook Ads Costs.. Download the pdf now and discover the average cost of clicks, likes, and app installs around the world. It is a Google benchmark… 38. That’s the number of people Facebook reports can be reached with ads on its platform. Even though, Instagram is the world’s most engaging social media channel it became less engaging this year, unlike Facebook and Twitter which managed to maintain the engagement levels from 2019. It’s an increase of 2.2% (or 45 million users) since Q3 2020. In this study, you'll discover: Average costs by Campaign Objective Median CPC lost some of it’s gain from Q4, sliding down $0.03 to $0.78, not far off than it The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. Use these stats to bolster your knowledge about Facebook ads. 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