For more information, visit www.adventinternational.com or LinkedIn: www.linkedin.com/company/advent-international. Nielsen on Thursday announced plans to split into two independent publicly traded companies. At the same time, we are excited about this opportunity for Nielsen Global Connect and believe that moving forward as a private company will better position the business to accelerate its transformation and strengthen its market-leading position. These data and insights provide the essential foundation that makes markets possible in the rapidly evolving world of commerce. J.P. Morgan Securities LLC and Guggenheim Securities, LLC are acting as financial advisors to Nielsen, and Wachtell, Lipton, Rosen & Katz, Clifford Chance LLP, DLA Piper, and Baker McKenzie are serving as legal advisors to Nielsen. Nielsen Global Connect's ePanel of over 1.5 million households now captures over 700,00 online transactions each week, enabling insights across over 800 retailers for over 200 categories. The firm has invested in over 350 private equity transactions in 41 countries, and as of September 30, 2020, had $66.2 billion in assets under management. Nielsen is divided into two business units. NEW YORK, and BOSTON, November 1, 2020 — Nielsen Holdings plc (“Nielsen”) (NYSE: NLSN) announced today that it has signed a definitive agreement under which affiliates of Advent International (“Advent”), one of the largest and most experienced global private equity investors, in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion, will acquire the Nielsen Global Connect business for $2.7 billion (subject to working capital, cash, debt-like items and other customary adjustments). Our solutions uncover the most granular details to inspire the big picture ideas, helping business leaders envision the future and take decisive action. With a truly comprehensive understanding of the audience, you can discover important opportunities and accelerate your growth. We are now fully aligned around three essential solutions–Audience Measurement, Audience Outcomes and Gracenote Content Services—that are designed to drive growth by leveraging a single media platform across a global digital-first footprint.”. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. As a global employer, we’re able to influence the health and wellness of our 45,000 associates and their families—that’s a big responsibility that we take very seriously. New York, NY, March 5, 2021 – Nielsen Holdings plc (“Nielsen”) (NYSE: NLSN) announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their business. Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We intend to work with David Rawlinson and the talented management team to accelerate the delivery of new capabilities and to continue the transformation underway to build an innovative, high-performing culture acutely focused on delivering value to customers around the world.”, “Advent is thrilled to partner with Jim in driving this next phase of growth for Nielsen Global Connect,” said Chris Egan, Managing Partner at Advent. “Nielsen Global Connect is the gold standard in retail measurement, with exceptional insights and unrivalled scale and coverage of the global CPG and retail markets,” said Peck. Baker McKenzie advised Nielsen Holdings plc in the $2.7 billion sale of its Global Connect business to affiliates of Advent International, one of the largest global private equity investors, in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion (subject to working capital, cash, debt-like items and other customary adjustments). Nielsen will also receive warrants in the new company exercisable in certain circumstances. These statements include those set forth above relating to the sale by Nielsen of NielsenIQ, our former Global Connect business, to affiliates of Advent International Corporation, as well as  those that may be identified by words such as “will,” “intend,” “expect,” “anticipate,” “should,” “could” and similar expressions. A replay of the event will be available on Nielsen’s Investor Relations website, https://nielsen.com/investors, from 11:00 a.m. Eastern Time, November 2, 2020 until 11:59 p.m. Eastern Time, November 9, 2020. Such forward-looking statements speak only as of the date of this communication, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors, except as required by law. In early 2021, the Global Connect business will be renamed NielsenIQ. NielsenIQ is Nielsen’s former Global Connect … "Nielsen Global Connect is the gold standard in retail measurement, with exceptional insights and unrivalled scale and coverage of the global CPG and retail markets," said Peck in a release announcing the acquisition. Other callers can access the replay at +1-416-621-4642. NielsenIQ is Nielsen’s former Global Connect business. NielsenIQ’s global employment standards We are founded on the principles of integrity, honesty, fairness, respect, and reliability. This communication includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Investor Relations: ‌Sara‌ ‌Gubins,‌ ‌+1‌ ‌646‌ ‌654‌ ‌8153‌ ‌Media Relations: Stacy‌ ‌Perrus,‌ ‌+1‌ ‌443‌ ‌627‌ ‌0563‌ ‌, https://www.nielsen.com/us/en/press-releases/2021/nielsen-announces-completion-of-sale-of-global-connect-business-to-advent-international/. Factors leading thereto may include, without limitation, the risks related to the COVID-19 pandemic on the global economy and financial markets, the uncertainties relating to the impact of the COVID-19 pandemic on Nielsen’s business, the timing, receipt and terms and conditions of any required governmental or regulatory approvals of the proposed transaction that could reduce the anticipated benefits of or cause the parties to abandon the proposed transaction, the occurrence of any event, change or other circumstances that could give rise to the termination of the stock purchase agreement entered into pursuant to the proposed transaction (the “Agreement”), the possibility that Nielsen shareholders may not approve the entry into the Agreement, the risk that the parties to the Agreement may not be able to satisfy the conditions to the proposed transaction in a timely manner or at all, risks related to the disruption of management time from ongoing business operations due to the proposed transaction, the risk that any announcements relating to the proposed transaction could have adverse effects on the market price of Nielsen’s common stock, the risk of any unexpected costs or expenses resulting from the proposed transaction, the risk of any litigation relating to the proposed transaction, the risk that the proposed transaction and its announcement could have an adverse effect on the ability of Nielsen to retain customers and retain and hire key personnel and maintain relationships with customers, suppliers, employees and other business relationships and on its operating results and business generally, the risk that the pending proposed transaction could distract management of Nielsen, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and  other specific risk factors that are outlined in our disclosure filings and materials, which you can find on https://www.nielsen.com/investors, such as our 10-K, 10-Q and 8-K reports that have been filed with the Securities and Exchange Commission. The work we do resonates with our clients, consumers, and most importantly, our associates—the heart and soul of Nielsen. The multinational company that is the dominant ratings data and consumer research provider to U.S. TV and radio broadcasting and cable companies has completed its sale of … www.linkedin.com/company/advent-international. Copyright © 2021 The Nielsen Company (US), LLC. Callers outside the U.S. can dial 1+236-714-2183. - Nielsen Global Connect. Market Intelligence Software is a widely used technology, and many people are seeking top rated, time saving software solutions with custom dashboards, compliance, and … NielsenIQ is a place where you can be yourself, make a difference, and grow. By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. Nielsen to hold a conference call to discuss today’s announcements as well as its third quarter 2020 financial results at 8:00 a.m. U.S. Eastern Time (ET) on Monday, November 2nd, 2020. The replay pass code is 2671835. Nielsen Global Connect is a key institution within the global consumer marketplace and I am proud to be a part of it. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Nielsen Global Connect Benefits Overview. Nielsen Holding said that it has agreed to sell its Global Connect business for $2.7 billion to affiliates of Advent International, a private equity investor, in partnership with James Peck, former CEO of … “NIELSEN GLOBAL CONNECT is the gold standard in retail measurement, with exceptional insights and unrivaled scale and coverage of the global CPG and retail markets,” said PECK. With the support of Advent’s resources and expertise, we believe the new company will create and define the next century of consumer and market measurement. Nielsen Global Connect will become a private company following the transaction, which has been approved by Nielsen’s board of directors and is expected to close in the second quarter of 2021. Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. It is the only company that can offer de-duplicated cross-media audience measurement. Nielsen’s shareholders will be able to obtain a free copy of the proxy statement, as well as other filings containing information about Nielsen, without charge, at the SEC’s website (www.sec.gov). Within the United States, listeners can also access the call by dialing 1+833-502-0473. “Nielsen Global Connect is the gold standard in retail measurement, with exceptional insights and unrivaled scale and coverage of the global CPG … For more information, visit: www.adventinternational.com or www.linkedin.com/company/advent-international. This communication is not a substitute for the Proxy Statement or for any other document that Nielsen may file with the SEC and send to its shareholders in connection with the proposed transaction. After 35 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. This role will report to the VP of Global Real Estate and Facilities. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. David Kenny, Nielsen Chief Executive Officer said, "We thank the entire NielsenIQ team for their invaluable commitment and contributions over the years. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. Before making any voting decision, Nielsen’s shareholders are urged to read all relevant documents filed or to be filed with the SEC, including the Proxy Statement, as well as any amendments or supplements to those documents, when they become available because they will contain important information about the proposed transaction. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. The transaction was unanimously approved by Nielsen’s Board of Directors. “As customers face a rapidly evolving marketplace, we recognize that they have high expectations for Nielsen Global Connect to help them meet these new demands and to build on its existing core platform and other retail measurement capabilities. Nielsen (NLSN) had some welcome news for investors as it sold the Global Connect business in a multi-billion deal to Advent. Nielsen Connect is the first of its kind open technology platform. After 35 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. Financing for the transaction is being arranged and provided by Bank of America, UBS Investment Bank, Barclays, Deutsche Bank AG New York, HSBC, RBC Capital Markets, MUFG and Wells Fargo. Powered by Microsoft Azure, it propels foundational products and bespoke solutions into a technology-enabled software and … This communication relates to the proposed transaction involving Nielsen. When it comes to pivotal business decisions, NielsenIQ has you covered. For more information, visit www.nielsen.com. Factors leading thereto may include, without limitation, the risks related to the COVID-19 pandemic on the global economy and financial markets, the uncertainties relating to the impact of the COVID-19 pandemic on Nielsen’s business, the failure of our new business strategy in accomplishing our objectives, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and other specific risk factors that are outlined in our disclosure filings and materials, which you can find on http://www.nielsen.com/investors, such as our 10-K, 10-Q and 8-K reports that have been filed with the Securities and Exchange Commission. J.P. Morgan Securities LLC and Guggenheim Securities, LLC acted as financial advisors to Nielsen, and Wachtell, Lipton, Rosen & Katz, Clifford Chance LLP, DLA Piper, and Baker McKenzie acted as legal advisors to Nielsen. 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