Sustainable competitive advantage (SC A) is a process that needs to compete today without compromising the abilit y of organizations to meet the requirements … just after Competitive Advantage, and I also completed the Harvard Business Review paper , “From Competitive Advantage to Corporate Strategy” (Porter, 1987). See Michael E. Porter, Competitive Advantage (New York: Free Press, 1985). A version of this article appeared in the May 1987 issue of Harvard Business Review . Sustainable Competitive Advantage, Porter's Generic Strategy - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. The competitive advantage of Michael Porter states that there are three main ways to position yourself in the market above competitors: lower prices, differentiation and focus.. Michael Porter is an American economist, professor and researcher at Harvard University. Have you identified your competitive advantage? The fundamental basis of above average profitability in the long run is sustainable competitive advantage. The primary goals are to determine the level of competition, evaluate the strength and weaknesses, and establish the corporate strategy. Porter argues that the fundamental basis for above average performance in the long run is a sustainable competitive advantage; without a sustainable competitive advantage, all a company can do is "harvest" the windfall i.e. Porter's Generic Competitive Strategies (ways of competing) A firm's relative position within its industry determines whether a firm's profitability is above or below the industry average. A sustainable competitive advantage will help you attract more customers, retain current customers and increase your overall market share and revenue. The Competitive Advantage (CA) model of Porter learns that competitive strategy is about taking offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment.According to Michael Porter, the basis of above-average performance within an industry is sustainable competitive advantage. Porter’s Five Forces industry and competition analysis is a qualitative business analysis to evaluate the competitive advantage and long-term profitability. The business strategy for most companies is to achieve a sustainable competitive advantage. According to Michael Porter, there are three possibilities from which to choose. Michael Porter indentified that there are 2 basic types of competitive advantage, cost advantage and differentiation advantage. 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